Reviews

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization by Andrew Jenkins

frombethanysbookshelf's review

4.0

An interesting and well-researched guide about implementing social media marketing to improve and benefit business. Featuring useful case studies, examples of different policies and practices and examples from leading experts. The case studies were well laid out, quite easy to understand (of course there is some industry jargon) and provide some good thought experiments to consider when creating your own marketing strategy and plans. There was quite a few chapters that felt relevant to my own industry and could be useful in maintaining a good social media presence.