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apfelahmed's review against another edition
4.0
I read a lot of articles about how some clever people design and implement addicted products and services.
What this book add to my knowledge, is the the tighten workflow of how to initiate this addiction relationship with the customer and how to maintain it.
This is very recommended for you in case you are in the process of designing a new product or service.
What this book add to my knowledge, is the the tighten workflow of how to initiate this addiction relationship with the customer and how to maintain it.
This is very recommended for you in case you are in the process of designing a new product or service.
skylit's review against another edition
4.0
(E-Book) good insight on how people can hook users into their products. It helped me reflect on some of my behaviors and how I utilize technology today as well as more awareness in identifying potential problem points in my daily life that I wish someone would solve for me. Instructional yet interesting, great for anyone starting a business or designing a product in hopes of future monetary success.
levininja's review against another edition
5.0
Really excellent short read about how to make habit forming digital products. Loved this hook cycle and all the examples.
The ethical implications of having this knowledge is profound. He has a chapter about how you need to consider the ethics, including a really interesting four quadrants chart about the ethics of manipulation. Clearly one quadrant is definitely ethical and ideally we would always develop products this way, and one is definitely not. The other two are problematic in different ways which he explains.
But my question is: did Nir consider the ethics of making this book? How many of his readers are going to make ethical vs non ethical products? If the negative results outweigh the positive, wouldn’t it have been better for him to have never published this book to begin with? Normally I’m all about publishing information but my perception is that the vast majority of apps are not being developed altruistically. The vast majority of social media, video games, and certain other categories of apps definitely have a much more negative effect on society than positive. There are some categories that are more positive and many that are neutral. I don’t know. As a software engineer myself, this whole question has had me in a quandary for a while.
The ethical implications of having this knowledge is profound. He has a chapter about how you need to consider the ethics, including a really interesting four quadrants chart about the ethics of manipulation. Clearly one quadrant is definitely ethical and ideally we would always develop products this way, and one is definitely not. The other two are problematic in different ways which he explains.
But my question is: did Nir consider the ethics of making this book? How many of his readers are going to make ethical vs non ethical products? If the negative results outweigh the positive, wouldn’t it have been better for him to have never published this book to begin with? Normally I’m all about publishing information but my perception is that the vast majority of apps are not being developed altruistically. The vast majority of social media, video games, and certain other categories of apps definitely have a much more negative effect on society than positive. There are some categories that are more positive and many that are neutral. I don’t know. As a software engineer myself, this whole question has had me in a quandary for a while.
andrewrawr's review against another edition
3.0
It has a lot of insight into how to create addiction in users, but little grasp of the actual psychology behind addiction or how harmful and wide spread it can be
user613's review against another edition
2.0
This book had a lot of potential. There was a lot of content packed into it, along with many illustrative pictures. There were detailed steps for how to put the lessons into practice, and I appreciated how Nir even discussed on the morality of creating addicting apps.
Unfortunately, I didn't enjoy it as much as I expected. The pictures, while illustrative, felt overdone at times, and unnecessarily explicit at others, and the UIs were all outdated.
This book also contained a very similar message to [b:Contagious: Why Things Catch On|15801967|Contagious Why Things Catch On|Jonah Berger|https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1376783352l/15801967._SY75_.jpg|21525361], but with less information, since it’s for a more targeted audience.
Recommended read if you have a concrete idea for an app, and are looking for actionable ways to hook users.
"Fogg states that all humans are motivated to seek pleasure and avoid pain, to see hope and avoid fear, and finally, to seek social acceptance, and avoid rejection. The two sides of the three Core Motivators can be thought of as levers to increase or decrease the likelihood of a person taking a particular action by increasing or decreasing their motivation."
Content:
Quite a few mentions of the principle “sēx sells”, and one or two very suggestive pictures.
There were many references to the ancient hunter model, explaining how our brains evolved the way they did, and how they hunted food and this need to “get the kill” is what keeps us hooked.
At the end there is an example of a Bible app where Thessalonians is quoted.
Unfortunately, I didn't enjoy it as much as I expected. The pictures, while illustrative, felt overdone at times, and unnecessarily explicit at others, and the UIs were all outdated.
This book also contained a very similar message to [b:Contagious: Why Things Catch On|15801967|Contagious Why Things Catch On|Jonah Berger|https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1376783352l/15801967._SY75_.jpg|21525361], but with less information, since it’s for a more targeted audience.
Recommended read if you have a concrete idea for an app, and are looking for actionable ways to hook users.
"Fogg states that all humans are motivated to seek pleasure and avoid pain, to see hope and avoid fear, and finally, to seek social acceptance, and avoid rejection. The two sides of the three Core Motivators can be thought of as levers to increase or decrease the likelihood of a person taking a particular action by increasing or decreasing their motivation."
Content:
Quite a few mentions of the principle “sēx sells”, and one or two very suggestive pictures.
There were many references to the ancient hunter model, explaining how our brains evolved the way they did, and how they hunted food and this need to “get the kill” is what keeps us hooked.
At the end there is an example of a Bible app where Thessalonians is quoted.