Reviews

Testing Business Ideas by David J. Bland, Alexander Osterwalder

plottwisttravels's review

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informative fast-paced

5.0

csteinlehner's review against another edition

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3.0

I'm a little bit torn about this book. For readers who are new to Lean Business methods, the book probably gives a good intro, frameworks, and mindset to get started. But every aspect is not deep enough explored, to be really actionable. For example, I don't believe that a team is ready to create meaningful insights just by reading this book.
For people who are already experienced in lean prototyping, this book is a nice collection of experiments and is a good read, but in a way just a collection of already well-known techniques.

The probably best thing about this book is the connection between different experiments, and also comprehensiveness. I will keep it in reach just to quickly get some inspiration for experiments or as a catalog for clients.
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