Reviews

No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy, Kim Walsh Phillips

yodamom's review against another edition

5.0

I wish I would have had this book years ago, oh the mistakes I made. A no nonsense, put your ego aside and build your brand from the customer up program. Mr. Kennedy teaches that you should focus on the 'right now' customers not the somedays ones. Get the foundation let it speak for itself, that is the rock solid way to build a brand that lasts. We all want to see our pretty logo posted all over, to have people recognize us by our brand, but that needs to be earned not bought to last. Referrals will keep you moving forward. There are simple workable steps included.

thesgtrekkiereads's review against another edition

3.0

given that I'm interested in multigenerational consumer habits... and a title like this.. how could I not pwock it up. fairly decent read but due to my reasons for reading it.. it gave me snippets and a Lil insight.. I still need something with more depth should I want to read further literature

nategadzhi's review against another edition

2.0

This might make sense if you're running a small business and you're completely new to marketing with quantitative goals.

Otherwise, skip it.