thesgtrekkiereads's review against another edition
3.0
given that I'm interested in multigenerational consumer habits... and a title like this.. how could I not pwock it up. fairly decent read but due to my reasons for reading it.. it gave me snippets and a Lil insight.. I still need something with more depth should I want to read further literature
nategadzhi's review
2.0
This might make sense if you're running a small business and you're completely new to marketing with quantitative goals.
Otherwise, skip it.
Otherwise, skip it.
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