thesgtrekkiereads's review against another edition
4.0
http://m360.sim.edu.sg/article/pages/Marketing-to-the-Ageing-Consumer.aspx
Issue 2 2013 - Today's Manager
Tapping the Ageing Consumer Market
THERE are numerous books available that look at how to market to the general masses. There are many products that are obviously targeted at yuppies or the younger market. The ageing consumer tends to be neglected but this book advises companies to start paying attention.
Mr Stroud and Mr Walker sensed the importance of the ageing consumer. These consumers have the means to spend but tend to be generalised and misunderstood.
The ageing consumer market is an opportunity for companies looking for new markets to tap on. The various case studies and anecdotes help organisations get a better idea of this market.
If your organisation is looking at tapping on new markets, this book will help you better understand the needs and quirks about a market waiting to be tapped on. Both small- and medium-sized enterprises and multinational companies alike will find something useful in this advanced thinking book.
Issue 2 2013 - Today's Manager
Tapping the Ageing Consumer Market
THERE are numerous books available that look at how to market to the general masses. There are many products that are obviously targeted at yuppies or the younger market. The ageing consumer tends to be neglected but this book advises companies to start paying attention.
Mr Stroud and Mr Walker sensed the importance of the ageing consumer. These consumers have the means to spend but tend to be generalised and misunderstood.
The ageing consumer market is an opportunity for companies looking for new markets to tap on. The various case studies and anecdotes help organisations get a better idea of this market.
If your organisation is looking at tapping on new markets, this book will help you better understand the needs and quirks about a market waiting to be tapped on. Both small- and medium-sized enterprises and multinational companies alike will find something useful in this advanced thinking book.
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