Take a photo of a barcode or cover
lizcovart's review against another edition
4.0
A readable book an interesting book about why ideas spread. Berger summarizes his ideas and research about why certain ideas spread and others do not in 5 categories or STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Berger filled his book with great, memorable examples such as Blendtec's "Will it Blend" and the "$100 Cheesesteak." He explains why those ideas spread and why other great ideas did not.
This book is a must (and fun) read if you blog, market, or promote ideas or products.
This book is a must (and fun) read if you blog, market, or promote ideas or products.
h3dakota's review against another edition
3.0
Several of the stories in this book were fascinating to read about - how one thing or another became viral in today's world. In some ways, this book reminded me of Freakonomics - where you learn things are the way they are for reasons you just wouldn't expect. It was a light & fun listen.
seano312's review against another edition
3.0
This is a fine book that describes how to make things viral. It's biggest strength is also its biggest weakness. It talks about all the good things that go viral. It doesn't talk about how the same strategies can be used to spread terrible ideas.
This book would have been better if it also talked about the dark side. The side where people are manipulated by the same six STEPPS. By presenting these things only with their upside, the author fails to warn us about the shitty things people can do with these rules.
That being said, this book is a good resource and will help people craft ideas that will catch on.
This book would have been better if it also talked about the dark side. The side where people are manipulated by the same six STEPPS. By presenting these things only with their upside, the author fails to warn us about the shitty things people can do with these rules.
That being said, this book is a good resource and will help people craft ideas that will catch on.
mathieudekker's review against another edition
3.0
Begint goed met interessante inzichten naar aanleiding van 6 principes. Ook veel voorbeelden, en dat gaat irriteren. De laatste hoofdstukken zijn een aaneenschakeling van voorbeelden. Maar hebben die bedrijven het echt goed gedaan? Cijfers blijven achterwege, maar dalende beurskoersen worden wel net zo makkelijk toegeschreven aan slechte publiciteit op internet.
martip5's review against another edition
5.0
How to make your ideas go viral? Not only online, but beyond that. How do you generate leads? This book really inspires ideas in you.
darrellmccauley's review against another edition
3.0
Contagious: Why Things Catch On goes on a shelf with Ariely, Goden, and maybe the Heath brothers. If you liked Purple Cow and/or Predictably Irrational, you'll like this book. It provides research-based ways to take advantage of consumer psychology and behavioral economics in your marketing efforts. A consistent minor theme is that it does not take a lot of money to do this either. There were just enough research claims to make you believe that it's not just another "principles-from-anecdotes recipe" for writing a book. On the other side, the stories and pace were peppy enough to keep me awake.
streiby's review against another edition
2.0
There weren't many ideas in this book that aren't already in a half dozen of the most popular books in this category on the market. The chapter on Triggers was excellent. Everything else was a weak rehash of other books.
lisasshare's review against another edition
5.0
For anyone working in marketing this is a MUST read on how to get more shares, likes and people talking. A very clear and entertaining read too.
lmplovesbooks's review against another edition
3.0
Wonder why you buy what you buy and do what you do? Marketing guru Jonah Berger follows the paths of successful and unsuccessful campaigns to separate you from your money. Taking your ideas through his STEPPS grid before taking them to market could provide insight and possibly fruitful changes that would make you plans more profitable.