csteinlehner's review against another edition
3.0
The book covers mainly a strategy on how to test product ideas before investing time and money into an idea. The described methods core is pretotyping (the author coins this term and distinguishes it from prototyping).
The method is thought through and presented with more or less everything to get you started. A lot of examples illustrate the method and give the reader an idea on how to actually test an idea in the market.
I liked the concept and the description. What I didn't like was the absoluteness about this method. It sounds like it works for all cases and there is no discussion on where the method falls short. There is also no real discussion on experiment creation and interpretation, which is in reality often a problem, especially with inexperienced people.
It seems that the author loves abbreviations and the invention of words. Some better editing here would have been great.
Summarized: A good method for people who are in the field of product creation and a great addition to your product discovery methods collection.
The method is thought through and presented with more or less everything to get you started. A lot of examples illustrate the method and give the reader an idea on how to actually test an idea in the market.
I liked the concept and the description. What I didn't like was the absoluteness about this method. It sounds like it works for all cases and there is no discussion on where the method falls short. There is also no real discussion on experiment creation and interpretation, which is in reality often a problem, especially with inexperienced people.
It seems that the author loves abbreviations and the invention of words. Some better editing here would have been great.
Summarized: A good method for people who are in the field of product creation and a great addition to your product discovery methods collection.
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