Branding Japanese Food: From Meibutsu to Washoku by Katarzyna J. Cwiertka, Miho Yasuhara
Branding Japanese Food: From Meibutsu to Washoku
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Katarzyna J. Cwiertka, Miho Yasuhara
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Branding Japanese Food: From Meibutsu to Washoku

Food in Asia and the Pacific

Katarzyna J. Cwiertka, Miho Yasuhara

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nonfiction food and drink history science informative relaxing medium-paced
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Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the ce...

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