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The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand by Erik Deckers, Taulbee Jackson

The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand

Erik Deckers, Taulbee Jackson

236 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand by Erik Deckers, Taulbee Jackson

The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand

Erik Deckers, Taulbee Jackson

236 pages • missing pub info (editions)

nonfiction business economics informative medium-paced