The Future of Business: The Essentials by Carl D. McDaniel, Lawrence J. Gitman
The Future of Business: The Essentials

Carl D. McDaniel, Lawrence J. Gitman

The Future of Business: The Essentials

Carl D. McDaniel, Lawrence J. Gitman

624 pages first pub 1999 (editions)

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The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The F...

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