Carl D. McDaniel

10 books

Marketing 5e by Prof Carl McDaniel, Prof Joseph F. Hair, Prof Charles W. Lamb

Marketing 5e

Prof Carl McDaniel, Prof Joseph F. Hair, Prof Charles W. Lamb

512 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Essentials of Marketing by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

Essentials of Marketing

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

546 pages • first pub 1998 (editions)

informative lighthearted medium-paced
The Future of Business: The Essentials by Carl D. McDaniel, Lawrence J. Gitman
The Future of Business: The Essentials
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Carl D. McDaniel, Lawrence J. Gitman

The Future of Business: The Essentials

Carl D. McDaniel, Lawrence J. Gitman

624 pages • first pub 1999 (editions)

medium-paced
Marketing by Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.
Marketing
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Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

Marketing

Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

missing page info • first pub 1992 (editions)

informative lighthearted medium-paced
Marketing Research Essentials by Carl D. McDaniel, Roger H. Gates

Marketing Research Essentials

Carl D. McDaniel, Roger H. Gates

507 pages • first pub 1995 (editions)

nonfiction informative lighthearted medium-paced
MKTG by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

416 pages • first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced
Mktg 3.0 2009 Edition by Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.
Mktg 3.0 2009 Edition
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Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

Mktg 3.0 2009 Edition

Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

336 pages • first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced
MKTG 4 by Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG 4

Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

368 pages • first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced
MKTG 8 by Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG 8

Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

432 pages • first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced
MKTG 8 with Coursemate Access Code: Principles of Marketing by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG 8 with Coursemate Access Code: Principles of Marketing

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

432 pages • first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced