MKTG 8 with Coursemate Access Code: Principles of Marketing by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG 8 with Coursemate Access Code: Principles of Marketing

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

432 pages • first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced
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Designed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and CourseMate, our online digital product that includes learning aids to a...

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