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Current edition
MKTG 8 by Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG 8

Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

432 pages • first pub 1992 (editions)

nonfiction business informative lighthearted medium-paced
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