Essentials of Marketing by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

Essentials of Marketing

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

546 pages • first pub 1998 (editions)

informative lighthearted medium-paced
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ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensur...

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