Marketing by Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.
Marketing
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Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.
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Marketing

Charles W. Lamb Jr., Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

missing page info Add in missing page information • first pub 1992 (editions)

informative lighthearted medium-paced
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Description

You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of mark...

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