—
Amir Heiman, David Zilberman
256 pages • missing pub info (editions)
ISBN/UID: 9789813145665
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Publication date: 30 November 2021
Description
Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, produced and marketed to pre-selected target markets, there are consum...
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—
Amir Heiman, David Zilberman
256 pages • missing pub info (editions)
ISBN/UID: 9789813145665
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Publication date: 30 November 2021
Description
Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce pre-purchase risks. Since products are designed, produced and marketed to pre-selected target markets, there are consum...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.