The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin

The Design of Business: Why Design Thinking is the Next Competitive Advantage

Roger L. Martin

208 pages first pub 2009 (editions)

nonfiction business design informative slow-paced

Description

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creati...

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