Reviews
The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin
ajulian95's review against another edition
3.0
School book. Interesting but got a little repetitive with the same concept. Also, the stories of real companies are interesting but some are a bit outdated
shecomesincolor's review against another edition
2.0
Great message with some good case studies, but an incredibly repetitive book. Should’ve been an article or TED talk instead.
ander2ky's review against another edition
3.0
This is a really great book as a broad overview of the topics discussed within, however I found my mind wandering a fair amount while I was reading. Interesting, for sure, but not one I would've chosen to read just for simple enjoyment of the topic.
canadianbookworm's review
4.0
This is a fascinating look at business success written by the Dean of the Rotman School of Management at the University of Toronto.
Martin has been involved in business strategy for years, directly in businesses, as a consultant, and as a board member. Therefore he knows whereof he speaks. He gives solid examples of businesses that use design thinking, as well as a good overview of what design thinking really is and how to keep it from devolving into the reliable standard way of doing business.
The examples include both health care and consumer products and show how management can either lead design thinking themselves or create the environment to foster it. The last chapter gives ways to help all in business to move towards this successful way of doing business.
This will definitely get you thinking out of the box.
Martin has been involved in business strategy for years, directly in businesses, as a consultant, and as a board member. Therefore he knows whereof he speaks. He gives solid examples of businesses that use design thinking, as well as a good overview of what design thinking really is and how to keep it from devolving into the reliable standard way of doing business.
The examples include both health care and consumer products and show how management can either lead design thinking themselves or create the environment to foster it. The last chapter gives ways to help all in business to move towards this successful way of doing business.
This will definitely get you thinking out of the box.
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