306 pages • missing pub info (editions)
ISBN/UID: 9781138056251
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 20 April 2018
Description
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Through...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.
306 pages • missing pub info (editions)
ISBN/UID: 9781138056251
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 20 April 2018
Description
The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Through...
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.