Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of Persuasion

Robert B. Cialdini

336 pages first pub 1984 (editions)

nonfiction business psychology challenging informative medium-paced
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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new e...

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