Managing New Product and Process Development: Text Cases by Steven C. Wheelwright, Kim B. Clark

Managing New Product and Process Development: Text Cases

Steven C. Wheelwright, Kim B. Clark

896 pages first pub 1992 (editions)

informative inspiring slow-paced
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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing ...

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