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468 pages • missing pub info (editions)
ISBN/UID: 9781138498259
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 May 2019
Description
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM th...
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Content Warnings
468 pages • missing pub info (editions)
ISBN/UID: 9781138498259
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 May 2019
Description
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM th...
Community Reviews
Content Warnings