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William C. Johnson, Art Weinstein
456 pages • first pub 2004 (editions)
ISBN/UID: 9781574443561
Format: Hardcover
Language: English
Publisher: CRC Press
Publication date: 27 May 2004
Description
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common ...
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—
William C. Johnson, Art Weinstein
456 pages • first pub 2004 (editions)
ISBN/UID: 9781574443561
Format: Hardcover
Language: English
Publisher: CRC Press
Publication date: 27 May 2004
Description
Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common ...