Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by William C. Johnson, Art Weinstein
Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

William C. Johnson, Art Weinstein

Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

William C. Johnson, Art Weinstein

456 pages first pub 2004 (editions)

challenging informative medium-paced
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Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common ...

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