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Superior Customer Value in the New Economy: Concepts and Cases, Second Edition by William C. Johnson, Art Weinstein
Superior Customer Value in the New Economy: Concepts and Cases, Second Edition
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William C. Johnson, Art Weinstein

Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

William C. Johnson, Art Weinstein

456 pages • first pub 2004 (editions)

challenging informative medium-paced
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