Scan barcode
—
Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich
288 pages • missing pub info (editions)
ISBN/UID: B01M1GELBQ
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed b...
Community Reviews
Content Warnings
—
Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich
288 pages • missing pub info (editions)
ISBN/UID: B01M1GELBQ
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed b...
Community Reviews
Content Warnings