Allen M. Weiss

2 books

Brand Admiration: Building A Business People Love by Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich
Brand Admiration: Building A Business People Love
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Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich

Brand Admiration: Building A Business People Love

Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich

288 pages • missing pub info (editions)

informative medium-paced
Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact by Roy A. Young
Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Roy A. Young

Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

Roy A. Young

288 pages • first pub 2006 (editions)