Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of Persuasion

Robert B. Cialdini

320 pages first pub 1984 (editions)

nonfiction business psychology challenging informative medium-paced

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five...

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Community Reviews Summary of 1,593 reviews

Moods

informative 92%
reflective 40%
inspiring 32%
funny 22%
challenging 17%
lighthearted 7%
dark 5%
relaxing 5%
adventurous 2%
emotional 2%
hopeful 2%
tense 2%

Pace

medium 50%
slow 26%
fast 23%

Average rating

4.03

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