Communication and Persuasion: Psychological Studies of Opinion Change by Harold H. Kelley, Carl Iver Hovland, Irving Lester Janis

Communication and Persuasion: Psychological Studies of Opinion Change

Harold H. Kelley, Carl Iver Hovland, Irving Lester Janis

315 pages • first pub 1982 (editions)

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This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.

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