Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell by Nancy F. Koehn

Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell

Nancy F. Koehn

448 pages first pub 2001 (editions)

nonfiction business informative medium-paced
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Description

This work contains mini-biographies of six entrepreneurs: Josiah Wedgewood, Henry Heinz, Marshall Field, Estee Lauder, Howard Schultz and Michael Dell, bringing to life how they constructed enduring connections between their companies and their cu...

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