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Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell by Nancy F. Koehn

Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell

Nancy F. Koehn

448 pages • first pub 2001 (editions)

nonfiction business informative medium-paced
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Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell by Nancy F. Koehn

Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

Nancy F. Koehn

469 pages • first pub 2001 (editions)

nonfiction business informative medium-paced