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416 pages • missing pub info (editions)
ISBN/UID: 9780199605583
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy an...
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416 pages • missing pub info (editions)
ISBN/UID: 9780199605583
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy an...
Community Reviews
Content Warnings