Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout, Steve Rivkin

Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout, Steve Rivkin

262 pages • first pub 2000 (editions)

nonfiction business informative medium-paced
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack...

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