Steve Rivkin

8 books

Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout

Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout

240 pages • first pub 2000 (editions)

nonfiction business informative medium-paced
Differentiate or Die: Survival in Our Era of Killer Competition by Patrick Cullen, Jack Trout, Steve Rivkin

Differentiate or Die: Survival in Our Era of Killer Competition

Patrick Cullen, Jack Trout, Steve Rivkin

240 pages • first pub 2000 (editions)

nonfiction business informative medium-paced
The Making of a Name: The Inside Story of the Brands We Buy by Steve Rivkin, Fraser Sutherland

The Making of a Name: The Inside Story of the Brands We Buy

Steve Rivkin, Fraser Sutherland

275 pages • first pub 2004 (editions)

nonfiction business informative fast-paced
The New Positioning: The Latest on the World's #1 Business Strategy by Al Ries, Jack Trout, Steve Rivkin

The New Positioning: The Latest on the World's #1 Business Strategy

Al Ries, Jack Trout, Steve Rivkin

173 pages • first pub 1995 (editions)

nonfiction business informative slow-paced
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right by Jack Trout, Steve Rivkin

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right

Jack Trout, Steve Rivkin

205 pages • first pub 1998 (editions)

nonfiction business self help informative medium-paced
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by Jack Trout, Steve Rivkin

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Jack Trout, Steve Rivkin

224 pages • first pub 1998 (editions)

nonfiction business self help informative medium-paced
Repositioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout, Steve Rivkin

Repositioning: Marketing in an Era of Competition, Change and Crisis

Jack Trout, Steve Rivkin

217 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Making of a Name: The Inside Story of the Brands We Buy by Jack Trout, Steve Rivkin, Steve Rivkin, Fraser Sutherland

Making of a Name: The Inside Story of the Brands We Buy

Jack Trout, Steve Rivkin, Steve Rivkin, Fraser Sutherland

missing page info • first pub 2004 (editions)

informative lighthearted medium-paced