Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality by Steven C. Wheelwright, Kim B. Clark

Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality

Steven C. Wheelwright, Kim B. Clark

364 pages first pub 1992 (editions)

business challenging informative medium-paced

Description

The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufactur...

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