Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
—
Geoffrey A. Moore
Add cover

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Collins Business Essentials

Geoffrey A. Moore

288 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
Powered by AI (Beta)
Loading...

Description

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...

Read more

Community Reviews

Loading...

Content Warnings

Loading...