Product Development Performance: Strategy, Organization, and Management in the World Auto Industry by Kim B. Clark, Takahiro Fujimoto

Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

Kim B. Clark, Takahiro Fujimoto

409 pages missing pub info (editions)

nonfiction business economics technology

Description

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organizat...

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