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A review by palwasha_here
Hooked: How to Build Habit-Forming Products by Nir Eyal
4.0
We're, quite deliberately, informed that not all products fall into the 'habit forming' category. It depends on the frequency of usage.
- Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).
The way this author details the scarcity effect, simplicity's influence, higher price=more satisfaction, and other cool concepts is very informative yet simple in structure.
You should be wanting to create a product that can actually improve people's lives in some way and also you intend to use yourself.
I love reading business books and may be I enjoy them more or get more out of them because I've studied business. But also I've realized that such books aim to educate people who have not studied business but want to or already have entered the business field.
Accessible, definitely!
- Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).
The way this author details the scarcity effect, simplicity's influence, higher price=more satisfaction, and other cool concepts is very informative yet simple in structure.
You should be wanting to create a product that can actually improve people's lives in some way and also you intend to use yourself.
I love reading business books and may be I enjoy them more or get more out of them because I've studied business. But also I've realized that such books aim to educate people who have not studied business but want to or already have entered the business field.
Accessible, definitely!