A review by elizabacelar
Hooked: How to Build Habit-Forming Products by Nir Eyal

4.0

A very interesting read if you're hooked to anything, but particularly to technology in any way, shape or form. I've heard of this book as 'the Bible of any tech start-up' on how to build a strong audience and client base for your app, and it's true, but I chose to read as the other side of the coin - i.e. the one hooked - to better understand the mechanisms and engineering that is put into changing behaviors, building strong triggers, how they use everyday cues and what rewards are the most explored on a conscious or, most often, unconscious level. In some ways, I did get my answer, especially in the first half because Nir truly breaks down all the elements present intrinsically in our everyday since ever; and how those pesky apps are solving these deep-set cravings all too well. I want to investigate even further on the subject (perhaps re-reading Duhiggs' Power of the Habit?) and change my own destructive and non -productive behaviors and habits from the root. If that's you too, another fantastic read is James Clear's Atomic Habits.