A review by what_is_daphne_reading
How We Decide by Jonah Lehrer

4.0

He uses a lot of pilot stories to show us the importance of quick decisions, which is nice but... I was reading this because I thought it would help me with my budding thesis on choice. But I'm thinking of the inherent reinforcing properties of choosing, not so much of the how and why we chose. Nevermind. Good book though. Quick read if you have the time.