A review by rebeccazh
Hooked: How to Build Habit-Forming Products by Nir Eyal

4.0

Really interesting book about how technology works to make us hooked/addicted. Made me understand my own behavior with my phone and apps; I also better understand why apps or websites design/market their product a certain way. I'm curious to read more books about behavior. I'm not reading this as a designer, so I have no idea if his exercises and ideas actually help with app/website design, but as a consumer, I learned a lot about how tech uses behavioral/cognitive insights to shape our behavior.