A review by bookmarksnbreadsticks
Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Joe Coulombe, Patty Civalleri

Did not finish book. Stopped at 25%.

So poorly organized and uninspiring. There's no connective narrative thread. Even if you approached this like a Harvard Business School case study there aren't enough details to teach you anything. So full of himself it made my eyes roll to the back of my head. So very slow