A review by marcymurli
Introduction to Neuromarketing & Consumer Neuroscience by Thomas Zoëga Ramsøy

2.0

This book is self published, which should give some indication of its quality. Rather than a coherent textbook, it's more like a hodgepodge of the author's blog posts, writings, and other people's studies that he uses to support his lessons. For students interested in the subject it can give a good introduction, but neither the writing nor the structure of the book is done very thoughtfully.