Springer Texts in Business and Economics

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics by Erik Mooi, Marko Sarstedt

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Springer Texts in Business and Economics

Erik Mooi, Marko Sarstedt

347 pages • missing pub info (editions)

nonfiction business economics