Strategie, Marketing Und Informationsmanagement

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance by Philip Gross

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Strategie, Marketing Und Informationsmanagement

Philip Gross

349 pages • missing pub info (editions)

nonfiction business economics medium-paced