jrt5166's review against another edition
4.0
For me, this book was a breath of fresh air. Lately I have been reading a lot of academic works by specialists in media texts. Those authors are very intelligent, highly educated, and honestly fascinating. Even so, it was really cool for me to take a step back from the media scholars and read a book by someone who was actually making stuff. Andrea Phillips has real experience crafting and producing transmedia narratives, and that makes her perspective invaluable to someone interested in the field.
This book was an easy and informative read, giving the reader a high level overview of everything from telling a story to using social media appropriately to making an ethical production. Some of my favorite aspects of the book were the brief Q&As included at the the end of many chapters. Phillips has many contacts with a lot of experience in transmedia storytelling, and their varied perspectives were a very intriguing read.
I would definitely recommend this book, and I probably will even buy my own copy for future reference.
This book was an easy and informative read, giving the reader a high level overview of everything from telling a story to using social media appropriately to making an ethical production. Some of my favorite aspects of the book were the brief Q&As included at the the end of many chapters. Phillips has many contacts with a lot of experience in transmedia storytelling, and their varied perspectives were a very intriguing read.
I would definitely recommend this book, and I probably will even buy my own copy for future reference.
bucket's review against another edition
3.0
An introduction to transmedia storytelling, and a high-level how-to for people interested in breaking into the (likely to grow) field. Phillips opens with the basics of storytelling and then applies them to transmedia projects. She discusses how projects should be structured, including the importance of interactivity, how to handle production and management of such an endeavor, including how and when to use various media options, and then closes with the more practical aspects, like funding, profiting, and finding jobs in the field. Interspersed are short interviews with big name transmedia storytellers and creators.
The information about best practices in the field was helpful to me, as I read this to inform my work on a visual-heavy communications and branding plan that I created for my Master's capstone project. While the vast majority of the examples included were large well-budgeted projects, I was able to translate well enough to my own case (virtually no budget) and pick and choose the advice that was most helpful to me. Overall, a great book, especially for someone who is deep in any sort of storytelling field and wants to expand their approach and take advantage of multiple media. I don't think its shelf life will be very long though.
Themes: business, communication, storytelling, internet age
The information about best practices in the field was helpful to me, as I read this to inform my work on a visual-heavy communications and branding plan that I created for my Master's capstone project. While the vast majority of the examples included were large well-budgeted projects, I was able to translate well enough to my own case (virtually no budget) and pick and choose the advice that was most helpful to me. Overall, a great book, especially for someone who is deep in any sort of storytelling field and wants to expand their approach and take advantage of multiple media. I don't think its shelf life will be very long though.
Themes: business, communication, storytelling, internet age
careydimple33's review
3.0
I read this book for one of my Grad school classes, and I enjoyed it!
Transmedia storytelling is a fascination of mine and a realm I'd like to one day explore. As I will have to create one for my class as a final project, this is the perfect launching pad for brainstorming and initiating ideas.
Transmedia storytelling is a fascination of mine and a realm I'd like to one day explore. As I will have to create one for my class as a final project, this is the perfect launching pad for brainstorming and initiating ideas.
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