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lcelvenes's review
3.0
How ideas spread is ok, though it needs a little bit of updating.
Having studied psychology as well as read a bit on the topic, quite a few things were familiar to me (hence the 3 stars). If you know about studies on conformity and Solomon Ashe, six degrees of seperation, a bit on social media, etc, it might not offer that much.
Also, there's a part on Derek and Subway (dieting), which obviously needs an update now, as he's not exactly the best poster boy for them anymore.
If you're not familiar with the subject, I would consider this a 4-star. For me, it was a 3, but still good.
Having studied psychology as well as read a bit on the topic, quite a few things were familiar to me (hence the 3 stars). If you know about studies on conformity and Solomon Ashe, six degrees of seperation, a bit on social media, etc, it might not offer that much.
Also, there's a part on Derek and Subway (dieting), which obviously needs an update now, as he's not exactly the best poster boy for them anymore.
If you're not familiar with the subject, I would consider this a 4-star. For me, it was a 3, but still good.
biofaust's review
4.0
Great informative content at the cost of a few ads
Berger delivers great readily applicable knowledge based on social psychology and other studies and the only problem with the exposition is that some examples are obviously sponsored (JetBlue I am looking at you), although the concepts expressed are still valid.
One of the most memorable moments of How Ideas Spread was when it explained how flashy logos on apparel and accessories define you as a lesser person in the eyes of those who are really into fashion and how this is part of a cyclical behavior in the fashion market.
There are many things to learn from How Ideas Spread that I would use in my daily life, actually almost all of it, but first of all not to spend any effort and even less money, looking for the attention of an influencer.
Berger delivers great readily applicable knowledge based on social psychology and other studies and the only problem with the exposition is that some examples are obviously sponsored (JetBlue I am looking at you), although the concepts expressed are still valid.
One of the most memorable moments of How Ideas Spread was when it explained how flashy logos on apparel and accessories define you as a lesser person in the eyes of those who are really into fashion and how this is part of a cyclical behavior in the fashion market.
There are many things to learn from How Ideas Spread that I would use in my daily life, actually almost all of it, but first of all not to spend any effort and even less money, looking for the attention of an influencer.
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