Reviews

Inside the Tornado by Geoffrey A. Moore

nharkins's review against another edition

Go to review page

4.0

some good ideas. i'm convinced: the geek needs the despised salesperson promising the ridiculous. but a lot of this book was the author restating the same ideas which could have been written much more succinctly. i wonder if the publisher pushed him to make it more long-winded so consumers think they got their money's worth, in # of pages. would i pay the same price for... a pamphlet? (i got it used for $2) does the repetition make me remember his ideas more?

brycee8f83's review against another edition

Go to review page

3.0

(B school) Very specific guidance for navigating different levels of the adoption curve for a company. I liked that the recommendations were specific, but being so specific made the book hard to read. It would be much more beneficial if you were actually running a software company going through these cycles to provide context. The book is also outdated, making the company and product examples in the book difficult to follow because I wasn't familiar with most of the companies. I also think some of the advice doesn't apply in the current environment because the technology industry isn't as dependent on microprocessor development as we were 10 or 20 years ago, which is a major argument of Moore's.
More...