Reviews

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Guy Kawasaki, Ben McConnell, Jackie Huba

marhill31's review against another edition

4.0

What is a customer evangelist? Ben McConnell and Jackie Huba gives an in-depth explanation of what that means by researching companies like Build-A-Bear, Southwest, Krispy Kreme and other like-minded businesses to show important it is to their bottom line. This book was published in 2003. Some of their statistical information is dated, but the principles of customer evangelism are still relevant today. Highly recommended for those entrepreneurs who want to build their business through this concept.