treyhunner's review against another edition

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4.0

After reading this, I feel like I need to carry around a check list of irrationalities to remember every day.

Some takeaways:
- We react more morally using social norms rather than market norms, but once market norms take over it's difficult to switch back to social ones. If you're planning to switch from a tip jar to a price, be careful if you might ever switch back.
- We are much more willing to steal when the thing we are stealing isn't cold hard cash. Beware of hidden costs and hidden theft.
- Watch out when comparing relative costs. We'll drive across the street to save $10 on something that's cheap but not on something that's expensive.
- Free is much more powerful than cheap. Stop coveting free things.
- Owners value their goods much more than buyers.
- Options distract us from actually getting anything done.
- We cheat less when reminded of a moral benchmark.
- When other people order food before us, we will change our order to something different and will be less happy with our order overall.

youvebeenangied's review against another edition

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informative medium-paced

3.0

hannah8ball's review against another edition

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3.0

finished just in time for book club! Some of his chapters got a bit repetitive. However, the general ideas are quite interesting and very valuable in daily life. Glad I read this!

ninon_lunie's review against another edition

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informative medium-paced

3.0

sabrinavee's review against another edition

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4.0

interesting, but would've been better if I didn't have to read it for class

fk1989's review against another edition

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informative reflective medium-paced

4.0

gorillahands's review against another edition

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4.0

A way to view the world differently and to see how we are not the logical, reason driven beings that we believe we are. I was able to relate very early and through the book before towards the end, i was not able to relate as much. But maybe it was me being irrational.

mengsha's review against another edition

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informative lighthearted medium-paced

3.0

eldiente's review against another edition

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3.0

/interesting take on ordering first when dining out to "stake claim" to the menu item you really want before others order it, thus influencing you to choose something you don't really want just to be different.

luqwqw1's review against another edition

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5.0

Such an Interesting read. The author's writing style reminds me of that of Malcom Gladwell, he talks about a rather scientific subject in such amusing way that makes you hooked on the book, what i got from this book is that we are irrational beings, We like to think otherwise though, The Neo cortex tricks us into thinking that we are in control, that we are making logical decision, meanwhile many things influence us without us knowing about it.
Here's a few quotes from the book:

-If you're ever going to a bar, trying to score a little bit of lovin', bring a friend who looks very similar to you - only a little uglier. That way you'll look like the ideal candidate, not just compared to your friend but to everyone else there.

-The 800 dollar bottle of wine is on the menu not because the restaurant ever expects to sell it, but because now you're going to buy the 799 dollar bottle of wine.